Vrutti was established in 2004 by Catalyst Management Services, a consulting firm working in social development. It was established to address the need for social, technical and managerial resources in the livelihoods sector.Vrutti was conceptualised with the aim of reducing poverty. As the organisation gained experience in the sector, Vrutti questioned why stop at reducing poverty. Creating wealth became another important step in developing sustainable livelihoods. Similarly, Vrutti re-focussed from a sectoral approach, to a geographic focus, to a family-centric approach. This allows Vrutti to develop sustainable livelihoods on the ground. In order to tie together wealth creation and a family-centric approach at a grand scale, Vrutti recognised that relationships with public bodies and enterprises would be essential.